by coremind on 29 Apr 08 22:33
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> Interested in your comments about the difficulties with generic offerings. Any industry specific experience, eg. retailers, tradies, etc.
Take IT Hardware and Services. The average complexity of such systems is constantly increasing. Even with attempts to make things "user friendly", typical business owners or staff aren't in a position to add significant value without expert IT assistance. As the costs of the underlying hardware and software decrease, the relative cost you spend on implementing these technologies is significantly higher. This was always the case for larger companies, and is now the case for smaller ones too.
One solution to this problem is in things like managed services, but this type of model usually prohibits much customisation. You take it "as is" or put it back on the shelf/find another provider. This can give consumers a "false sense of hope", when all they see is the up-front price tag and not the total cost, which hasn't really changed much at all (unless they 'fit the mould', which tends to mean their competitors are doing the same thing and hence what you're doing isn't a competitive advantage).